A Google Business Profile and your agent website have different roles. Your website explains your business; a Business Profile provides business information in Google’s local services when eligible. Neither a website nor a profile guarantees local rankings.
Review Google’s current requirements for businesses and individual practitioners before creating an agent profile. Confirm whether an existing profile already represents you, how your brokerage is listed, and whether your address is eligible to display. Avoid creating duplicates or using a location just to target an area.
Make your website introduction, services, and contact details consistent with the business information you maintain elsewhere. Link to a useful page that helps a visitor understand who you are and what to do next.
Check details after a brokerage move, phone-number change, or business-hours change. Respond professionally to reviews and follow Google’s policies. Consult current documentation before relying on a feature described in an older tutorial.
Google discontinued the original Business Profile chat and call-history features on July 31, 2024. Older instructions describing that chat system should not be followed as current setup guidance. Check Google for any newer contact options available to your profile.
Self Serve packages do not include ongoing Google Business Profile management or an SEO/GEO campaign. Those needs can be separately scoped through Social Sipper.
See content examples or compare the packages. Self Serve supplies shared templates you customize and publish yourself. For personalized strategy or managed marketing, visit Social Sipper.
Reviewed October 28, 2026. Self Serve Real Estate Branding is a Social Sipper brand.
